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Shielded in Teflon, a personality that just does not care, millions on the line, and celebrities keep trashing their image and laughing all the way to the bank. These individuals are gambling on their performing skills to overcome controversy and our ability to forget their misgivings. Call it ego or just stupidity, they keep advancing […]
Read More »How we look at opportunity A shoe manufacturer decides that they are going to sell shoes in Africa and he sends out a veteran salesman to scout the region. Within days, the veteran salesman contacts the home offices. Discouraged, he notifies his manager that this is a bust and he is returning. Back at the […]
Read More »Tell me your war story and I will tell you mine One of the premises of social media is to create a conversation with your followers. Some people are really great at striking up a conversation, while others lack social grace and simply ask the wrong questions. Organizations and individuals that are trying to help, […]
Read More »Intelligent people need not put on their thinking caps to understand your message, even if there is a mistake. Has your Smartphone made you look like an idiot lately? You want to be part of the social media hype so you pickup your smartphone and quickly log on to your Twitter or Facebook account and […]
Read More »This past week I gave a presentation to Gurnee Chamber of Commerce on How Your Enhance Your Business Through Your Image and I’m sure there are still people clamoring to learn more about social media marketing and its full potential. I would recommend you read Likeable Social Media: How to Delight Your Customers, Create an […]
Read More »Is your sales force lacking social media skills? In today’s business culture companies are discouraging sales force from using social media, but yet they want their sales force social media savvy about its marketing potential. Social media is a double ended sword – you have to allow your sales force to experience it and use […]
Read More »Lady Gaga, Influential or Popular Celebrity Lady Gaga‘s influential according to Frobes. Forbes announced Lady Gaga as the number one influential celebrities, knocking off Oprah Winfrey from their top honors this week. Lady Gaga, who has the title of largest fan group on Twitter, 10.2 million follower and some 34.3 million Facebook fans, is popular […]
Read More »Manage your Image & Reputation using Yelp Do you realize Yelp is a service that allows customers to rank your business and leave a review of their experience has exceeded 15 million reviews? As a business owner it is critical that you manage your image and reputation and to see what your clients are saying […]
Read More »What is your Reputation According to Google? Have you recently Googled your Name, email address, or company name lately? You may be pleasantly surprised or horrified at the results of your reputation. I once knew a professional entertainer who posted in a forum, “Why do my balloons keep popping.” When they Googled their name that […]
Read More »Wikipedia is an online resource that the general public supports and writes. Some feel is a trustworthy site while others think it’s run by a bunch of crackpots and is untrustworthy. Whatever your belief is, many times a search engine will bring these pages to the top of the search rankings. If you look at […]
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